Audra Carpenter
AI with AUDRA Podcast
Amazon Just Became a Traffic Source You Actually Own
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Amazon Just Became a Traffic Source You Actually Own

Shop Direct is expanding and the leverage shift is real. Here's what DTC brands need to do before it gets crowded.

Amazon is now letting customers discover products in their ecosystem and buy directly from your website.

You get their discovery engine and trust layer.

You keep the customer data, skip the fees, and control everything after the click.

That's not a small shift. Here's how to move on it now.

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