The robotics deals we're seeing today are a preview of your future marketing stack.
When Google DeepMind partners with Agile Robots, they aren't just swapping tech; they’re swapping data for intelligence. This same shift is coming for your automation tools.
Most martech today is just rule-based logic dressed up with an AI label. But true foundation models will do to your CRM what they are doing to robotics: making them autonomous and flexible.
3 things to do this week:
Audit your workflows for rigidity points.
Document your decision logic (it’s your future training data).
Look hard at your vendors—are they truly integrating models or just selling hype?
The winners won't just consume AI features; they’ll provide the data that powers them. Are you documenting your logic yet? 📉
