LinkedIn just laid off hundreds of people and you’re still putting 100% of your B2B leads through their platform. Let’s talk about that.
Here’s what nobody’s saying out loud:
• Restructuring = deprioritized features and slower support. Every. Single. Time.
• If LinkedIn drives 40%+ of your leads, you don’t have a strategy—you have a dependency
• The time to diversify is BEFORE your primary channel starts degrading
Audit your funnel today. Document your CPL, engagement rates, and support response times right now so you have a baseline when things shift.
What’s your backup channel if LinkedIn gets worse tomorrow?
