Stop Calling It Digital Marketing

Your "digital strategy" isn't a strategy. It's an afterthought dressed up as a Tuesday Zoom call.

Here's what nobody wants to admit:
• You'll spend 3 months planning a conference booth but 45 minutes on your LinkedIn strategy
• Online relationships convert just as hard as handshake deals — you're just measuring wrong
• The line between "virtual" and "real" is intellectual baggage creating strategic blindness

Going digital first isn't a channel decision. It's a resource allocation decision. Stop treating the primary battlefield like a backup plan.

What percentage of your marketing budget actually reflects where your customers spend their time? Drop your honest number below.